30 Mar Uniqlo x Lego
Photo Booth Events in March week 3 – Uniqlo x Lego plus Springfest at Ally Pally and Reebok Crossfit One campaign
Uniqlo x Lego children’s event at Uniqlo’s new Oxford Street store on Bank Holiday Monday was to celebrate Uniqlo’s new LEGO® UT collection.
Throughout the day children of all ages could play LEGO® bricks, get their face-painted and take a snap at the LEGO® branded photo booth to be in with a chance of winning LEGO® prizes. Plus all customers that purchased a LEGO® UT T-shirt on the day received a free LEGO® toy!
The personalised LEGO® open-air photo pod (equip with Lego heads for props), was set up to automatically enter participants into a competition to win LEGO® prizes. Once the customer inputted their email address it enabled them to print off their LEGO® branded photos instantly.
Uniqlo relaunched their global flagship store on Oxford Street on March 18th and the grand reopening was the official unveiling of two additional floors and a new roof terrace and conceptual sales areas WearHouse and Lifewear. “London was UNIQLO’s first market outside of Japan when we opened in 2001,” said Takao Kuwahara, CEO for UNIQLO Europe. “Our London Global Flagship Store followed in November 2007, offering the largest UNIQLO sales floor space in the world at the time. The redevelopment, almost 10 years later, demonstrates UNIQLO’s longstanding commitment to London and our desire to continue to improve our offering for both a local and a global customer audience.”
SpringFest at Ally Pally
The 6th annual Ally Pally Bier festival kicked off the Easter bank holiday weekend on Good Friday with live music, entertainment, delicious food stalls and of course the finest German Bier on offer. Prost!
Reebok CrossFIT Thames
Reebok Be More Human campaign continued last week at CrossFit Thames. #IWODfor is aiming to promote ultra fit consumers rather than celebrities. It hopes to boost sales by focusing on women, fitness and partnership and continuing to build partnerships like CrossFit One.