Uniqlo x Blizzard Entertainment UT T-Shirt Collection | Fashion Campaign

Uniqlo x Blizzard

Uniqlo x Blizzard

Uniqlo x Blizzard Entertainment UT T-Shirt Collection

The hotly anticipated release of Uniqlo’s UT T-shirt collaboration with Blizzard Entertainment sent waves through the gaming world. To celebrate the launch of the collection, Uniqlo’s flagship Oxford Street store hosted an in-store event for eagle-eyed fans.

Characters of Uniqlo x blizzard - photo-experience


Blizzard characters on a panel - photo experience

Held on the lifestyle and concept floor at Uniqlo, the event offered gamers an opportunity to preview limited edition t-shirts, meet real-life gaming characters and pick a Blizzard animated background for the photo experience. Animations from blockbuster hits included, World of Warcraft™, Overwatch™,  Hearthstone™, Diablo™, StarCraft™, and Heroes of the Storm. The first 100 customers through the door received goodie bags with exclusive discounts and gifts.

The photo experience used green screen technology and animated backgrounds to create scenes from the games (that only real gamers understand). The latest offering from Blizzard, Overwatch™ was a fan favourite throughout.

Uniqlo x blizzard - green screen photo booth


Uniqlo x blizzard green screen photo experience

For more than 25 years, Blizzard Entertainment captured the world’s imagination with its award-winning games and franchises. They boast some of the most played computer titles around the world featuring a range of diverse and beloved characters. The collaboration brings the games and their characters to life in the form of graphic tees.

Uniqlo x Blizzard gallery

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