26 Sep TommyxGigi Boomerang GIF Booth
TommyxGigi Boomerang GIF Booth at Tommy Hilfiger in Regents Street
To promote Gigi Hadid’s collection for Tommy Hilfiger, TommyxGigi, the brand unveiled a personalised retail GIF booth at their flagship Regents Street store. The in-store photo opportunity was available throughout September and October 2016.
The collection is available online at tommy.com and 300 Tommy Hilfiger stores across the globe, plus a number of wholesale partners. Tommy Hilfiger has taken several steps to reinvent its business since February 2016 in attempt to take the brand to the next level.
“In the 40-some years I’ve been in business, I’ve always been inspired by pop culture from the aspect of fashion, art, entertainment and, today, social media and celebrity,” says the designer Tommy Hilfiger. “Those are the drivers that our company is fuelled by. It’s really about listening to the consumer and being able to mould and shape our business around consumer needs through pop culture.” Tommy Hilfiger
The TommyxGigi collection is the brands transition from standard staple pieces to creating and delivering fashion immediacy. The Personalised TommyxGigi GIF booth at the Regents Street Store is an opportunity for the brand to promote the new collection by Gigi Hadid. The retail GIF booth adds an engaging element for the consumers who can share their TommyXGigi moment via their favourite social media channel, Email and SMS.
Installing a permanent GIF booth in store is a simple and effective marketing tool for any brand looking to gain momentum on a campaign or maximise exposure for a new collection, similar to TommyxGigi. From personalising the booth exterior, photo branding and preset text for email uploads the GIF photo booth becomes an interactive advert for a brand. The service can be hired with an in-depth analytical reporting system.
Check out our custom installation for Gigi Hadid’s meet and greet at Tommy Hilfiger flagship London store.