21 May THE ROAD TO THE UEFA CHAMPIONS LEAGUE
The Uefa Champions League festival opens it’s gate today at Praça do Comércio, Lisbon, for 3 action packed days leading up to the penultimate final clash between the two sides of Madrid, Atletico Madrid vs Real Madrid. We’ve teamed up with Uefa, Facebook and HTC to bring the excitement of the UEFA Champions League to the heart of Lisbon for fans to get up close and personal to the most prestigious trophy in European football and some of the games biggest names.
The other event partners for the Uefa Champions League include Adidas, Heineken, Mastercard, Playstation and Ford to name a few, who will be holding a number of football related events including a mini football match and skill stations for the 70,000 Spanish fans planning to descend on the Portuguese capital. On Thursday, the world premiere of the ‘Champions’ Movie will be screened, and Friday sees an all-star Portuguese side take on selection of stars from the rest of the world.
For Facebook we’ve created an interactive kiosk stand for all the fans visiting the festival to get a free printed photo with the coveted Champions League trophy. The photo will be available for fans to send it through the mediums of Facebook and Email before collecting their instant print.
For HTC we’ve developed an app for their promotional staff to catch special moments all round the festival site for the locals and tourists alike. All the pictures will be uploaded to the HTC Facebook page for their 3 million Facebook fans to see, plus visitors will have the opportunity to share it to their personal Facebook page or by Email.
There are many other exciting Champions League attractions in Lisbon including an exhibition running from now to Monday 25 May at the Praça do Município and the UEFA Champions League Museum, celebrating the history of the competition at Lisboa Museum Rua do Arsenal.