16 Dec The best events in 2018
The best events in 2018: Favourite brand experiences from 10 to 5
We count down our favourite brand experiences from 10 to 5;
10. Cath Kidston Branded Taxi
To celebrate Cath Kidston’s 25th Anniversary they had a custom Taxi photo booth personalised in their iconic floral design. The activation took place outside their boutique at Bicester Village. They customised the exterior of the taxi, photo booth branding and created a personalised email that shoppers received once they uploaded their photo.
9. Manchester Pink kit launch
Manchester Utd unveiled their bold away strip at the Adidas store in Manchester’s city centre. The salmon strip pays homage to the former Manchester Evening News football section ‘The Pink’. For the launch event, Adidas turned their store into newsagents, plastering the walls with old copies of the Pink. Part of the installation featured a pink projector booth and washed pink overlay for customers to create a boomerang.
7. Tropicana Custom Installation
During a freezing February, Tropicana Essentials set up a pop stand at Waterloo Station and offered commuters free samples of drinks designed to improve everyday health and well being. Tropicana brand ambassadors encouraged commuters at Waterloo to Beat The Yawn with a custom photo opportunity at the centre of the stand.
8. Puma Warm Up
Sports Direct Football x Puma Warm Up Uprising bash in London celebrated the sports brand Forever Faster campaign, a marketing statement to become the fastest sports brand in the world. The interactive sports event held in a converted warehouse space off Sloane Square in Chelsea with a VIP guest list to promote the campaign by creating boomerangs with the statement visuals surrounding the event.
6. Panini Puma Stickers
One of the highlights during the World Cup 2018 for kids, and adults alike are those famous Panini Sticker. To celebrate the return of famous Panini Sticker, East London pop up space Hotel Mundial teamed up with Puma for an interactive photo experience that allowed visitors to create their very own retro sticker.