03 Sep River Island #RICOVERSTAR
River Island #RICOVERSTAR Campaign | Be the next River Island cover star – September 8th – 14th
River Island’s Style Insider magazine recently launched their Autumn Winter 14 campaign as part of their #everyweekisfashionweek and now they’re giving shoppers the opportunity to be part of their forthcoming campaign to become a River Island cover star.
Launching on Monday 8th September for one week at River Island’s flagship store in Bond Street, shoppers will be able to get their photo taken by the Style Insider photo pod and become the next #RIcoverstar with a chance to win a £200 shopping spree.
The Style Insider booth will provide all the lucky shoppers with the opportunity to strike a pose in front of the camera with their most over elaborate pout for a chance to win. For the passerbyers who don’t win, they can still fantasise about being the latest River Island #RICOVERSTAR, when they upload it to their Twitter or Facebook profile page.
If a week still isn’t long enough to get down to the Bond Street store, the staple high street chain has also launched a new incentive online to ‘Update your Autumn Wardrobe’. Their new AW14 collection is bursting with style and shoppers can enter their details here to be thrown into the mix for a chance to win a whopping £300 to buy the must have faux fur coat, statement accessories or just some seriously strong outerwear for the season ahead, either way shoppers are bound to find something they want/need/want.
River Island’s Style Insider is the home for inspiration, hottest trends and style tips and the latest news from River Island HQ. The Style Insider magazine is the perfect way to discover all things River Island directly on the website or by picking up the latest issue in store.