Reebok Be More Human Campaign
Reebok Be More Human campaign launched in the US in January and focuses on physical fitness, mental wellbeing and the social aspect of training – aiming to promote ultra fit consumers rather than celebrities. It hopes to boost sales by focusing on women, fitness and partnership and continuing to build partnerships like CrossFit One.
As part of the new campaign, the sportswear brand has created a photo moment in CrossFit gyms around London to encourage people to share their Workout of the Day photos on social media with #iWODfor to spread the word and build on the momentum of the campaign, which is already making waves in the US.
The campaign in CrossFit launched at the end of February and is set to run throughout March and April.