16 Mar Projection Mapping
The History of the Projection Mapping in Fashion Photography – Article by Ben Hoppen
Over the years there have been thousands of different techniques created to modify light using Projection Mapping. In the 1960’s and 70’s nearly every household owned a projector, starting with black and white projections and then developing to colour through the years. As the projection mapping technology improves and the colours and brightness become increasingly more defined and vibrant, projector possibilities are endless.
In the 1960’s John French photographed models with floral and 60s style patterns projected onto their bodies instead of clothes. These black and white prints represent the versatile and exciting possibilities that projections can offer artists and photographers. Projection mapping and photography have become increasingly more popular over the years as photographers and artists have discovered this fantastically adaptable resource to produce art and photography.
John French’s images are quite impeccable, and the use of projection is innovative for what was such a raw technique in the 1960’s. I found the quality of the projections particularly impressive with the floral patterns covering the models’ body, as it was clothes.
As technology advances, today’s facilities in technology leave the world with no limit to the unique images you can produce with just a dash of creativity.
At Megabooth we use projection mapping to create unforgettable artistic experiences at events. We can map light onto any surface, turning familiar subjects with any 3D shape into mesmerizing, interactive displays. With our Projector Booth, we can immerse your photos, gifs, or videos into a performance art installation with the Projector feature built into our Photo Pod.