Photography Show 2018

Top 5 brands at the Photography Show 2018 – Article by Ben Hoppen

The Photography Show 2018 at the NEC offers passionate photography enthusiasts like me an insight into the latest and most innovative tech available in the industry. Going to the show gave me the chance to see conference talks by fellow pros, see the newest photography kit by exhibitors, and an opportunity to network with fellow photographers.

Naming the best brands and products exhibited at the show is a difficult task considering all the vast equipment on display, but here are some of my favourites;

5. Photo Hosting Website – SmugMug

Smug mug | Photography Show 2018

Possibly the best-known hosting website for photographers is SmugMug. They offer photo gallery hosting with online ordering for digitals, prints, and products for hobbies and professional photographers. SmugMug is known for it’s easy to use interface and customisable templates designed to make the enhance a photo gallery.

4. Drones – Yuneec Electric Aviation

yuneec Drones | Photography Show 2018

An impressive stand amongst the plethora of drones suppliers exhibiting at the Photography Show 2018. Yuneec is a famous company specialising in drones. One of their most notable drones is called the Typhoon H, which equipped with video cameras, they are well priced (ish) and have many different safety specs during flight. I’d recommend it to people who want to take their photography to new heights… poor joke, right?

3. Portable Flash – Profoto A1

profofo | Photography Show 2018

For me, this was the standout piece of lighting equipment that I saw at the Photography Show by a long shot. A review by Fstoppers are calling the Profoto A1 ‘’The world’s smallest studio light”, and with the quality of lighting that I have seen this flash produce it. I had a chance to see this flash in action at the show by one of the Profoto staff, and it seemed right then that this would be the next item on my photography gear wish list. The lithium battery that it possesses on its own was a selling point for me which would save me having to keep on charge AA batteries like any other flash. Also not to mention it’s portability with it only weighing 1.2 pounds! Like I said this item is most certainly on my wish list.

2. Lenses – Sigma Art

Sigma | Photography Show

As a brand that is particularly famous for the lenses they produce, Sigma has outdone themselves with their Art Lens collection. I particularly like the 50mm 1.4 aperture lens because of the image quality and bokeh it produces. The other impressive aspect of these lenses is their compatibility with the leading brand’s camera bodies such as Nikon, Canon, and Sony.

1. Camera – Canon 5d Mark IV

Canon 5d | Photography Show 2018

I’m sure most people have heard about the release of this beast of a camera. Canon introduced the 5d Mark IV in September 2016 to critical acclaim. Canon’s latest full-frame DSLR made quite an impression at the show too. With a review of Tech Radar calling it ‘one of the most well-rounded and complete DSLR’s, we’ve seen. Suited to a range of subjects from landscapes to sports and wildlife, it’ll perform superbly in any situation’. Of course, I had the chance to have a look at the camera at the photography show, and it looked like an upgrade to its predecessor the Canon Mark III. An item that I would be looking to add to my equipment wish list.

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