10 Mar Philipp Plein Milan Runway Show
Bullet Time for Philipp Plein Runway Show at Milan Fashion Week
Even with the recent outbreak of the coronavirus in Milan that compelled Giorgio Armani to cancel his show, there was no stopping Philipp Plein. A fashion show and party that included a gold glided fighter jet, boat, cars and helicopters emblazoned with the logo of the newest kid on the fashion block.
The military-meets-decadence runaway show featured clothing one has come to expect from Plein. Elaborate animal prints, rock and roll ready motorcycle jackets, figure-hugging gowns and thigh-high patent leather boots matching the gold theme.
Plein’s passion for his clothing follows his ethos on life, live with no limits. The show honoured late basketball legend Kobe Bryant, a sporting star whose dedication to the game of basketball was indeed limitless – and his daughter Gianna. The runaway models donned crystal-encrusted Lakers Jersey with Kobe’s number 24 on the back. On the night, Plein himself announced he would donate the Mamba and Mambacita Sports Foundation.
Somewhere between the flashing lights, limitless theme and famous faces, we squeezed in two equally memorable bullet-time photo experiences. The sets featured even more gold, using foil that was shaped and moulded to create stunning backdrops for guests to immerse themselves in. The 360 booth is a one of a kind photo opportunity delivered an automated post-production video from seamless content output created from 75+ camera, in seconds.
In addition to the custom 360 photo experience, we offered an instant sharing option with our iconic Bullet Time photo experience. Guests could share their GIF from our gold sharing station adorned with Philipp Plein custom branding.
The guests included Alec Monopoly, supermodel Maye Musk, supermodel and mother to billionaire Elon Musk; internet personality Cameron Dallas and YouTube celeb Gigi Gorgeous.
See it to believe it.