10 Mar Paco Rabanne mirrored infinity Room
Paco Rabanne Concept Boutique at 54 rue du Faubourg Saint Honoré, 75008 Paris
Paco Rabanne opened their new boutique in the uber-trendy Rue du Faubourg Saint-Honoré, Paris. The innovative store represents a new chapter for the fashion house, where high-end shopping meets digital experiences. Over three floors, the concept brings together unique creations and avant-garde accessories, with interactive opportunities including a photo moment in a mirrored infinity room.
The boutique reflects the brand’s use of contemporary materials; from metallic disc dresses to aluminium jerseys. The theme of their iconic pieces run through the store at Rue du Faubourg Saint-Honoré. Following the launch of Paco Rabanne in 1966, the French singer Françoise Hardy wore a mini-dress made from gold plates encrusted with diamonds from the brand. The style symbolised the image of Paco Rabanne that the singer would perpetuate for several years by wearing her creations.
In the coming years, Paco Rabanne includes Brigitte Bardot, Jane Birking, Jeanne Moreau and Audrey Hepburn., who were a shiny number in the blockbuster film Stanley Donen, Voyage à deux. The metallic chainmail dresses would define a new era and become emblematic of the fashion house today.
The custom made infinity mirror room is encased with silver metallic discs and inside is an immersive experience that fits effortlessly into the store’s decor. The custom mirrored installation created an otherworldly place for the Instagram-obsessed Millennials, and gen z’s to capture their Paco Rabanne branded photo and share their moment on social.
The fashion house Paco Rabanne has forged a unique identity in their new store in Paris, a synthesis of avant-garde contemporary style and innovative know-how. They recognise the fashion world is changing and creating innovative and engaging experiences in-store can keep your brand ahead of the trends.