18 Nov New Look Westfield Stratford City
New Look Westfield Stratford City – Store Launch
New Look has finished a complete refurbishment at their Westfield Stratford City branch and will be reopening this week (November 21st). The refurbishment comes in the wake of New Look’s White City branch in Westfield being announced as the winner of World Retail Awards Store Design for 2014, thanks to a new light installation by Reggiani, an international benchmark in the lighting sector. The store was awarded for being fashionable, on-trend, spirited and engaging, whilst still remaining accessible to a broad customer base. The shop fit has made extensive use of Reggiani’s comprehensive range of luminaries, as well as the high street chains in house design expertise team to complete the shop design. New Look is a rejuvenated high street brand and the refurbishment at the White City store heralds a reimagining of the New Look concept, with a number of innovative and highly experimental features debuting at the Westfield West London store.
The entire project at the White City branch was completed within just six weeks of Reggiani receiving the initial drawings and basic brief. The idea of the lighting installation is to add emphasis to the mood and atmosphere that New Look strove to achieve while remaining youthful, exciting and a techno-friendly retail space.
We Are LDN campaign, which treated visitors to the capital’s best music, art, food, dance, children and fashion themed activities over the course of 6 weeks and joined the NFL team, Jacksonville Jaguars, when they took over London for a free event at Westfield Stratford City.