Bullet Time Brand Experience for Longchamp LGP Collection Launch
The French Luxury Brand Longchamp launched their new collection by hosting an event at their flagship store on Regent Street in London.
Longchamp has released their new LGP monogram line for spring/summer 2019. Fashionista and model Kendall Jenner debuted the collection on the streets of Paris in May.
The Longchamp logo is in large geometric black and white letters. Known as the LGP line, the jumble of letters is synonymous with the 1930s Bauhaus movement. The collection highlights the creative essence of Longchamp.
Products featured from the launch include bags, travel accessories, ready-to-wear pieces and a range of unisex products. Eccentric and urban fashion lovers will love this collection.
About the event?
The event offered the chance for guests to be the first to shop the new collection. The free event was open to the public, and all the guests had the opportunity to win a piece from the new collection.
Longchamp enthusiasts queued up before the event to get a first look at the new range, as well as receiving an exclusive gift that was available to the early comers on a first come first serve basis. The event also included a Live DJ, canapés and of course our Bullet Time Photo Experience. Guests had the chance to take their GIFs against the Longchamp geometric logo background. Visitors could send their GIFs by e-mail using a branded sharing station customised for Longchamp.
The Bullet Time Photo Experiences enhances brand experiences to the next level by creating timeless content in the form of GIF videos. View the videos from our brand activation at the Eden Fine Art Gallery for their #EDENLIVE event in March.