10 Sep HTC One Booth
Uefa Champions League: HTC One (M8) Booth
The HTC One (M8) has been crowned as a stunning smart phone with powerful and exciting features and jaw dropping functionality. Tech Radar has been quoted saying, “the One (M8) is a phone that takes the superb DNA from last year’s device, improves it in nearly every area then packs it full of all the latest technology”.
The rave reviews have also been backed up by a number of accolades for HTC’s smart phones in recent years, including Tech Radar’s coveted Phone of the Year and the GSMA Global Mobile Award.
HTC is the official mobile phone sponsor for the UEFA Champions League, which begins properly on the 16th September, and the technology giants will be joining the most illustrious football competition in Europe to promote their hand held devices through a completely interactive booth. The HTC One booth will travel up and down the country awaiting trips to Liverpool, Manchester and London and will be in the company of ex pros and VIPs in the main hospitality suites at each football club.
Taking inspiration from our photo pod, the HTC One booth is a sleek, minimalistic design with a light, photo printer and of course the One M8. The One is built with the latest photo booth app technology to allow users to take a selfie and upload it to Facebook, Twitter and email. The dedicated Uefa Champions League photo app has been integrated with print functionality to give users the opportunity to print their selfies wirelessly throughout the night.
HTC snapped up a three-year deal in 2012 with UEFA to become the official mobile phone supplier of the Champions League and the Europa League, and additionally the global smart phone partner of the UEFA Super Cup Final in 2013 and this year. The manufacturer continues to look for innovative ideas to expand awareness of its brand around the world. We first teamed up with HTC for the UEFA Champions League Final in Lisbon, by creating a state-of-art photo experience app to capture the thousands of fans that descended on the Portuguese capital for the most sought-after competition in club football.