Uefa Champions League: HTC One (M8) Booth
The HTC One (M8) is a stunning smartphone with powerful and jaw-dropping functionality. Tech Radar has been quoted saying, “the One (M8) is a phone that takes the superb DNA from last year’s device, improves it in nearly every area then packs it full of all the latest technology”.
The rave reviews have also been backed up by a number of accolades for HTC’s smartphones in recent years. This includes Tech Radar’s coveted Phone of the Year and the GSMA Global Mobile Award.
HTC is the official mobile phone sponsor for the UEFA Champions League, which begins properly on the 16th September. The technology giants will be joining the most illustrious football competition in Europe to promote their handheld devices through a completely interactive booth.
The HTC One booth will travel up and down the country. This series will include trips to Liverpool, Manchester and London. Also, there will be ex-pros attending and VIPs in the main hospitality suites at each football club.
Taking inspiration from our photo pod. We would explain the HTC One booth as a sleek, minimalistic design with a light, photo printer and of course the One M8. The One is built with the latest photo booth app technology. This allows users to take a selfie and upload it to Facebook, Twitter and email. The dedicated Uefa Champions League photo app has been integrated with print functionality. This would be to give users the opportunity to print their selfies wirelessly throughout the night.
HTC snapped up a three-year deal with UEFA in 2012. With this HTC became the official mobile phone supplier of the Champions League and the Europa League. Additionally, HTC became the global smartphone partner of the UEFA Super Cup Final in 2013 and 2014. The manufacturer continues to look for innovative ideas to expand awareness of its brand around the world.
We first teamed up with HTC for the UEFA Champions League Final in Lisbon, by creating a state-of-art photo experience app to capture the thousands of fans that descended on the Portuguese capital for the most sought-after competition in club football.