29 Jan How to Start Your Event Planning Business
What’s stopping you from turning your passion for organising parties into a profession? The answer is, nothing! You can enter the industry of event planning, and you can even start your own business in it.
If not knowing how to get started with such a venture ever holds you back from doing it, then all you need is a push in the right direction. Fortunately, advice can be found below on what you need to do to start your very own event planning business.
Figure out if event planning is for you
Organising your latest birthday party may have been fun, and it may have turned out to be a great day/night for all those who were involved, but event planning on a social level is very different to doing it on a professional level. To be able to find success in this field, you need to be sure that it is the right industry for you.
First and foremost, this means identifying whether or not you have the right set of skills for event planning. One of the most important skills that you are going to need in this instance is the ability to engage well with customers — if you are better suited to office work or sitting behind a desk, then event planning may not be for you. You need to be able to get out there and talk to people in order to be able to really understand what it is they want from their events. Another skill that you need is the ability to think creatively. You should be able to constantly come up with fun and engaging ways to ensure that your guests have the time of their lives every time they attend one of your events.
Get yourself certified
As you would in any other industry, in order to carve out a career for yourself as an event planning business owner, you need to get yourself certified. Well, you wouldn’t take your car to an un-certified mechanic, so why would your customers come to you with their event needs when you’re not certified in event planning? Fortunately, there are a host of event planning certification classes out there that you can take, such as what is offered by Event Academy.
By taking this course or any other of the like, not only would you gain certification, but you would also become well versed when it comes to a range of event planning topics. Some of these topics include:
- Client relations
- Event logistics
- Event terminology
- Wedding planning
- Table decor
- Building your brand
Sort your finances out
As an event planning business owner, you won’t just be faced with organising parties and hosting ceremonies. You will also face the sometimes tedious but always important task of sorting your finances out.
Before you do anything else in this instance, you have to sort out your personal finances. Quite simply, before you start pumping money into your business venture, you have to straighten out your own financial footing — you can’t start a business if you aren’t on an even keel with regards to any debts that you owe or your credit rating. With regards to your debts, this can only mean one thing: pay them off! With regards to sorting out your credit rating, this means doing all you can to clear your record. In this particular instance, you should know that it is possible to remove a foreclosure from your credit report — to perform that task, you should find errors on the report listing and then write to any lenders that you seek to borrow from. Doing this will help you out immensely when you attempt to obtain start-up funding.
Hone in on your target market
Honing in on a target market right from the off will make building your event planning business an easier task for you to undertake. For one, it will provide you with a built-in audience that will come to you when they need your specific expertise, meaning you won’t have to exercise your resources as much in an attempt to reach out to them.
As stated in this article, there are four types of event industries that you can hone in on. These include:
Choose an industry to hone in on, make it your niche, market yourself as being proficient in it, and you’ll be sure to have a steady string of custom for years to come.
When your event planning business is up and running, you’ll want to have a checklist for the events you’re organising. Greetings Island has created a fantastic, detailed checklist for reference when planning events.