H&M Innovation Circular Design Story Collection - Megabooth

H&M Innovation Collection Launch

H&M Fashion Launch Silver Foil Photo Activation

H&M Innovation Collection Launch

H&M celebrated the launch of their Innovation Circular Design Story Collection in London. At the event, we provided our silver foil room with studio photography to capture all of the action.

The new collection praises two themes, one of sustainability and one of joy. Using recycled and recyclable materials, the Innovation Circular Design Story shows H&M’s goal of being climate positive by 2040. Celebrity endorsers of the collection are among the names of; Gigi Hadid, Normani and more.

Models attended the event wearing clothes from the collection. The colour and vibrance of clothes really encaptured the joyous theme of the campaign and lived up to the message of ‘just before the party starts.

The launch event flaunted all the glitz and glamour with a disco ball theme. We provided our silver foil photo room on the night to match seamlessly with the disco ball theme. Guests could have their studio-style photos taken on a disco ball themed chair by one of our photographers and become immersed within the exuberant patterns that the silver foil emits. After guests had their photos taken, they could print and share their images using our interactive sharing station. All images on the night had custom H&M Innovation Circular Design Story branding. We’ve included examples of our setup below.



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