Diesel Launch New Concept Store at Coal Drops Yard

Italian fashion brand Diesel launched their new store concept at Coal Drops Yard in London’s King’s Cross on 12 August.

The store design emulated the brand’s concept store at Østergade in Copenhagen, Denmark, on 2 May.

The core aspects of the new industrial, retail experience revolve around flexibility and quickly changing the store’s layout based on collections, consumer demands, trends, and activations. Personalised façades rendered in partnership with local street artists.

For the launch party, the Diesel team invited their followers and celeb fans to explore the Diesel collection at Coal Drops Yard and experience a pop-up bar from Chapel Down vineyard and brewery. The event included our new interactive photo booth and DJ Sets throughout the day. You’ll also have the chance to create your very own bespoke tee using the latest digital graffiti techniques.



The “refreshed” store look will be launching across 15 Diesel stores located in Europe, US, Japan, China, India.


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