12 Nov Why Cross-Channel Marketing Represents the Next Big Thing in Photo Booth Sales
Unlike products that are drop shipped from one location to another, photo booths and their associated applications are based entirely within the end-user environment. However, this does not necessarily signify that online marketing approaches need to be drastically different. The simple fact of the matter is that effective digital sales techniques will have just as much of an impact within the real world. One of the latest catch phrases is known as “multi-channel marketing” and it is a good idea to take a look at why this trend should make digital waves in 2019.
Variations in the Thread Strengthen the Weave
The notion of multi channel ecommerce is rather simple. It involves the ability to cater to as large of a target audience as possible through the use of optimised sales channels. How might this translate into the world of event photo booths?
Any successful business likely already possesses a static website and perhaps a handful of social media pages. However, are these efficiently linked to one another? When a post is placed upon the homepage of a website, is it automatically sent to social media portals and blog hubs? How often do these updates take place and are they difficult to enact? These are some of the issues which are tackled by multi-channel marketing solutions. Still, this technique also provides you with a more innovative edge than would normally be possible. You can incorporate different channels into your overall campaign. In terms of photo booths, these could include:
- Local venues such as conference halls.
- Online sales portals including eBay and Amazon
- Additional social media hubs (BuzzFeed and Instagram are examples).
As opposed to having to deal with each marketing campaign in a different matter, the entire process will be collated into a single dashboard that is much easier to manage while still focusing upon your day-to-day operations.
Broad and Yet Entirely Centralised
In essence,multi-channel marketing allows you to place all of your virtual “eggs” within a single basket while still allowing them to be distributed as you see fit. Not only will this save a great deal of time, but you can remain confident that you are able to reach as large of an audience is possible. The great news is that you will not have to be a technical or coding genius before leveraging the associated benefits.
Shopify has put together a user-friendly platform that is intended to take the guesswork out of the equation. You have access to well over 20 different sales channels with a simple click. Furthermore, other unique features such as a flexible framework and insightful inventory tracking will allow you to better appreciate how a certain campaign is performing. This offers actionable insight so that you can make any subsequent adjustments when the time is right.
2019 should represent the year when multi-channel marketing gives birth to an entirely new level of success. If you hope to be included within this movement, there is no better time to begin than today.