As the LGBTQ+ community grows every year, it’s time to celebrate how far this movement has come. Pride month is fast approaching in July, and to mark the occasion, shoe brand Converse is releasing a Pride collection.
Converse explains how the new range represents “diversity, belonging and unity”. What’s more, each person can express their Pride with customers being able to customise shoes from the Pride collection.
Footwear retail brand Schuh has partnered with Converse to host a pop-up showcasing the Pride range in their London Oxford Street store, which features shoes from the collection, insights into the LGBTQ+ community and our Converse X Schuh Pride digital photo booth.
The in-store photo booth is fully branded with a design matching Converse and Schuh’s Pride 2022 campaign. Each person using the booth can take their Pride branded photo and instantly send it to their email. Our photo booth in the Converse X Schuh pop-up allows store visitors to interact with the campaign, spreading the Pride message, and celebrating love.