Karl Lagerfeld Permanent Retail GIF Photo Booths in Europe Fashion icon Karl Lagerfeld was one of the most celebrated designers of the 21st century. Renowned worldwide for his aspirational, relevant and cutting-edge approach to style as much as his enigmatic persona and original perspective on fashion...
Diesel Launch New Concept Store at Coal Drops Yard Italian fashion brand Diesel launched their new store concept at Coal Drops Yard in London’s King’s Cross on 12 August. The store design emulated the brand's concept store at Østergade in Copenhagen, Denmark, on 2 May. The core aspects...
2018 Best Events No 1: Bullet Time for Reserved x Vogue There was only ever one event topping our best of 2018 list. Drum roll, please ..Vogue x Reserved collection launch reflected the most relevant trends for immersive brand activations in 2018. Vogue x Reserved launched their...
2018 Best Events No 3: Calvin Klein Never Have I Ever The Kardashian and Jenner girls are no strangers to posing in their underwear. But when their Calvin Klein campaign surfaced at the beginning of the year, it almost shut down the internet. The commercial in...
2018 Best Events No 4: Tommy x Lewis Brand Activation Tommy Hilfiger’s collaborated with brand ambassador Lewis Hamilton for the launch of the Tommy x Lewis collection in their flagship Regents Street Store in July. To celebrate the launch of the Tommy x Lewis collection the...
The best events in 2018: Favourite brand experiences from 10 to 5 We count down our favourite brand experiences from 10 to 5; 10. Cath Kidston Branded Taxi To celebrate Cath Kidston’s 25th Anniversary they had a custom Taxi photo booth personalised in their iconic floral design. The...
Brand Experience: Stylist Live 2018 VIP and Beauty Rooms Stylist Live 2018 prides itself on designing an event space to relax, refresh, regenerate and treat yourself to a pampering experience like no other. More importantly, it offered the serial Instagrammers of the world an opportunity to...
Sports Direct Football x Puma Warm Up 2 Uprising Event for Forever Faster Campaign Sports Direct Football x Puma Warm Up 2 Uprising bash in London celebrated the sports brand Forever Faster campaign, a marketing statement to become the fastest sports brand in the world. Among sports stars...
Uniqlo x Blizzard Entertainment UT T-Shirt Collection The hotly anticipated release of Uniqlo’s UT T-shirt collaboration with Blizzard Entertainment sent waves through the gaming world. To celebrate the launch of the collection, Uniqlo’s flagship Oxford Street store hosted an in-store event for eagle-eyed fans. Held on the...
Tropicana Essentials Vitality - Beat the Yawn campaign at Waterloo Station Tropicana Essentials distributed free samples of all four flavours to commuters at Waterloo Station. Designed to improve everyday health and well being, each bottle of Essentials Vitality targets those that find it difficult to stifle the...
