Bespoke installation – Calvin Klein Store Launch St Pancras
Calvin Klein store launch at St Pancras Station, Kings Cross included a bespoke photo booth installation in the centre of the station. Calvin Klein are among a string of upmarket fashion brands including Chanel, Ted Baker, Petit Bateau, Kikki K and cafe chain Joe and Juice. The brands were attracted to the station’s huge footfall with around 48 million people visiting St Pancras every year.
Calvin Klein took this opportunity to maximise their brand presence within the station with an imposing photo booth that had their underwear campaign plastered all over it. The #MyCalvins campaign has been endorsed by some of the world’s biggest superstar including Justin Bieber, Kendrick Lamar and FKA Twigs to name a few.
The custom photo installation offered instant sharing and printing, with each user receiving a complimentary souvenir photo wallet to slot in their print.
The campaign follows a string of store openings across the UK from plush Victoria Gate in Leeds, Bluewater, Lakeside and their flagship store in Knightsbridge. Read about here.
St Pancras International reopened in 2007 after an £800 million restoration project and boasts more shops than any other railway station, its own fresh-produce market, the longest champagne bar in Europe and a gastropub. Calvin Klein will also be surrounded by a host of office-worker customers, companies such as LVMH and Google opening London headquarters in the area.