25 Jun Calvin Klein Never Have I Ever
Calvin Klein Never Have I Ever Brand Experience
Calvin Klein Never Have I Ever campaign features the Kardashian-Jenner girls posing in their underwear and putting their spin on the classic party game. The underwear has remained a wardrobe staple for the past 25 years receiving endorsements from the who’s who of the celebrity world. The American designer who turned underwear into a status symbol and by proxy, its wearers into sex symbols. It was only a matter of time before the Kardashians-Jenner sisters were at the helm.
Fans of the Kardashian’s get to feast their eyes upon the intimate visuals in the campaign and find out some home truths about their reality tv favourites. Kourtney Kardashian admits to eating a rattlesnake, and the Jenner sisters have not married before. Allegedly.
The custom Never Have I Ever app and email-marketing service provide an opportunity for shoppers to engage with the brand. CK brand ambassadors put shoppers on the spot by making them reveal home truths inside the Kardashian inspired room. The video booth replicated the location where they shot the official campaign video.
The activation took place throughout May and stopped off at London, Oxford, Bluewater, Cardiff and Glasgow.
The Never Have I Ever brand experience follows a custom build for the brand in 2016. Th custom installation focussed on their A-list celebrity endorsed #mycalvins campaign. The installation on that occasion was a personalised open air photo booth that let shoppers select their personal #mycalvins tagline.
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