Blu ™ Experience at SW4 and House of Common Festival
Founded in 2009, Blu ™ is the pioneer in the electronic vaping market. The brand believe they are on the relentless pursuit of Something Better – better products, better satisfaction, better taste. In a bid to maximise exposure for their products they created an activation at SW4 and House of Common Festival.
Held at Clapham Common over the first two days of the August Bank Holiday Weekend, SW4 hosted the best dance music in the world with around 40,000 festival revellers in attendance. Acts included Pendulum, Tinie Tempah and deadmau5.
On the bank holiday weekend SW4 made way for House of Common, a one day festival curated by one of the most prominent bands in British culture, Madness. The festival had a heady mix of reggae, ska and dub that the whole family could enjoy.
The Blu™ tent situated between the entrance and main stage, their tent provided partygoers with a chill out zone and refreshing blue slushies in the blazing sunshine, exclusive merch and their very own version of ITV dating show Take Me Out, aptly named ‘Vape Me Out’ – each contestant was a different flavour vape! Part of the Blu™ activation featured a personalised photo and GIF Booth to improve brand engagement on social media and offer souvenir photos to visitors to take home at the end of the festival. The booth was customised in an ambitious mirror/reflective wrap that fitted effortlessly with the rest of the tents fixtures and accessories.
Their travelling tent at SW4 followed their previous activation at Brighton Pride, the home of Pride in the UK with over 300,000 people flooding to the city last year alone. Blu™ encouraged individuality and diversity and believe these differences make us better people – for more information click here.