The bright, bold and vibrant #DrenchedNails campaign is a unique collaboration between Beats By Dre and London’s flyest nail artist Sophy Robson. The new concept nail salon took place between the 25th – 27th April in Percy Street, London. This activation included a nail bar, Beats Solo headphones, an iPad listening station with music from DJ Melody Kane and Charlotte Devaney, and a photo booth supplied by us. The opening night saw DJ Zara Martin and Siobhan Bell spin some records. There was also a special nail appointment for singer-songwriter Eliza Doolittle. Eliza actually beat the queue that went long into the night to get her nails drenched in colour.

The lucky guests that managed to book a free appointment could quite literally get their nails drenched in colour. This was done by Sophy Robson’s team of professional nail technicians. Booking this appointment also enabled visitors to sport any colour of Beats By Dre Solo Headphones. While all the visitors let their uber-cool nail colour dry off. As far as photo opportunities go the visitors could get a photo with us with the choice of 6 bespoke filters.


The brand new Beats Solo HD headphones are made to be a lighter, on-ear version of classic Studios offering the signature sound profile in a smaller, sleeker, more colourful package. They’ve recently teamed up with Futura. One of the original pioneers and most respected icons of today’s flourishing street art and graffiti movement. They teamed up to create a limited edition Apple artist series.

Premier nail artist Sophy Robson has dressed up nails for the likes of Tom Ford to Marc Jacobs and magazines such as Vogue, Vanity Fair, Glamour, Grazia, Elle and many more.

Relive the whole event on Twitter here.

For more details on the event check out Paula’s experience at