18 Jun BEATS BY DRE: THE GAME BEFORE THE GAME
Beats By Dre World Cup Takeover in London
In April we joined nail artist Sophy Robson for a unique collaboration with Beats By Dre to bring the bright, bold and vibrant Drenched Nails campaign to life in a concept nail salon in Percy Street, London; we’re now collaborating again with Beats by helping to spread even more World Cup hype in London.
When World Cup fever sweeps the nation, we’re always inundated with football adverts and this year has been no exception. At the top of the World Cup commercial list for Brazil 2014 is the unexpected entry in the shape of music company Beats By Dre. In this short film called ‘The Game Before The Game’, you witness the rituals of the worlds greatest footballers as they prepare mentally for a match – it shows what happens before the goals and before the glory. Beats are undoubtedly the footballers choice of headphones, in the advert all the players prepare for greatness sporting a pair of Solo2 and Studio headphones.
In a one off event Beats by Dre will be taking over a Dixons store in central London this weekend, and we’ll be joining them with one of our most ambitious branded photo pods to date. Brazils superstar Neymar Jr, who is the focal point of the advert, will be the main attraction on our interactive photo booth.
There will be plenty more happenings within the store that day so keep your eyes and ears peeled for giveaways and limited edition merchandise.
If Beats used some of the money from the Apple takeover to create this fascinating ad, we believe its money well spent. If you haven’t seen it, it may just leave you speechless…
Ft. Neymar Jr. Bacary Sagna, Bastian Schweinsteiger, Blaise Matuidi, Cesc Fabregas, Daniel sturridge, Chicharito Hernandez, Jozy Altidore, Luis Suarez, Mario gotze, Robin Van Persie. Plus special appearances from Neymar Da Silva Sr, Lebron James, Lil Wayne, Nicki Minaj, Rafaella Beckran, Rio, Serena, Sydney Lerouz, Stuart Scott and Thierry Henry.