20 Sep 5 Days of Vogue Beauty
5 Days of Vogue Beauty – Beauty Pie, Becca, Garnier, Dyson and Laura Mercier
The 5 Days of Vogue Beauty event featured the magazines expert beauty team and partners. Brands such as; Laura Mercier, Garnier, Becca, Dyson and Beauty Pie. The showcase at Vogue House invited guests to take part in masterclasses and immersive beauty experiences with their luxury brand partners.
The series gave access-all-areas insight into the inner workings of the Vogue beauty department. During each session, visitors discovered new techniques and opportunities to sample some of the very best products that the beauty industry has to offer.
Megabooth supplied 5 Days of Vogue Beauty with an interactive photo experience that changed for each day to promote their brand partners. We created a reverse video boomerang with a customised footer and the iconic Vogue and brand partner logo overlaying the GIF. You can view them on Instagram on #5daysofvogue.
Day by day
8th September – Beauty Pie – What Does New Beauty Luxury Look Like? Marcia Kilgore, the founder of Beauty Pie, discussed consumer subscriptions for their services and explains the future of beauty.
9th September – Laura Mercier – How to ace your base was a secret to effortlessly flawless make-up with quick and easy tips for your every day look
10th September – Dyson – Celebrity hairstylist Larry King talked about mastering red-carpet look using the Dyson Airwap Styler and Supersonic Hairdryer.
11th September – Becca Cosmetics – Make up Nikki Wolff showed visitors how to get a high voltage glow.
12th September – Garnier – visitors discovered ways to recycle their skincare efficiently and adequately. Garnier discussed how they can tackle the global issue of plastic pollution. They explore ways to find ways to use natural and organic skincare.
Vanessa Kingori, Publishing Director of British Vogue, said she’s delighted to be working with an incredible group of beauty brands on this new experience for the reader. “Each brand is akin to British Vogue by continuing to celebrate individual beauty and harnesses the positive power of the beauty industry to its customers.”
Each attendee received a bag of beauty goodies from British Vogue’s collaborating brands worth up to £150. Alongside a 12-month digital subscription.
Elari Events beautifully decorated Vogue House. The West London events company were commissioned by Vogue to create a stunning balloon and floral installation for visitors to walk through to enter the 5 Days of Vogue Beauty space. The showstopping installation created one of the most Instagrammable walk way’s we’ve seen.