21 Dec 2017 Highlights
Your bumper guide to our favourite brand experiences in 2017
2017 has seen us collaborate with brands all over Europe to create interactive experiences for their customers. We stopped off in Dublin, Amsterdam, Copenhagen, Berlin and a road trip to Cornwall – A trip that was by far the longest journey of them all…
Here are our some of favourite highlights from 2017
2017 highlight – Pandora Do Jewellery
For the launch of Pandora’s Spring /Summer 2017 DO collection they encouraged their employees to express themselves through a custom photo booth. The DO collection focussed on empowering women to be their authentic selves.
The DO Campaign took over train stations, buses and tv advertisements and the photo experience replicated this. In their London and Copenhagen offices employees could place themselves in one of the DO campaigns that featured the slogans Bold, Indulge, Bloom and Dream – a collaboration with Disney.
In conclusion the campaign was a resounding success with over 400 pictures being snapped and printed over the 5 live days of the activation.
2017 highlights – Uniqlo Brand Experience
We supported Uniqlo in 2016 for their collaborative events with the Tate Modern known as #UniqloTateLates. To coincide with the launch of their exclusive collections and collaboration with artists, Uniqlo promoted each collection through a personalised photo experience.
The 311 flagship store is five floors, at a total of 2,240m2 with a roof terrace. It provides views of London for shoppers, and is used for events as the store aims to become a “cultural hub”.
Uniqlo highlights from 2017 included the brands collaborations with LEGO® on a collection of graphic LEGO® t-shirts. The Japanese brand marked the 40th anniversary with their Star Wars series designed by artist James Jarvis.
Tommy Hilfilger collaboration with Gigi Hadid
The TommyxGigi collection is the brands transition from standard staple pieces to creating and delivering fashion immediacy.
During London Fashion Week Gigi Hadid greeted adoring fans at Tommy Hilfiger’s flagship store on Brompton Road. The event was to promote her Spring ’17 collection with the American fashion brand.
To coincide with the super model’s visit we created a bespoke photo installation in the Tommy Hilfilger store. The photo booth experience was a unique space for visitors to immerse themselves in the TommyxGigi collection. As result of this visitors could share their moment on social media.
2017 highlights – Barbour International at London Fashion Week
Fashion and lifestyle brand Barbour International held a men’s SS18 preview event for London Fashion Week at the Vinyl Factory in London. The event celebrated three significant dates that have featured in Barbour International’s Heritage – 1936, 1964 and 2018.
We installed an interactive Boomerang GIF booth that was set up to capture the three significant dates. The juxtaposition of these three significant dates was to take visitors on a journey from where it all started to the present.
2017 highlights – Three Live at Longitude Festival
Mobile Network Three was the home to disco at Longitude Festival 2017. Three connects their users to the biggest music experiences in Ireland and Longitude Festival was at the heart of the campaign. The #3Live activation at Longitude Festival had their very own disco area inside a container that housed our Projector facility. The container was created to feel like a giant disco ball with different kaleidoscope patterns to mesmerise the festival revellers.
The #3Live experience at Longitude Festival proved to be one of the biggest hits at the three-day music event in the stunning and picturesque Marlay Park. The festival was headlined by Mumford & Sons, Stormzy and The Weekend.
2017 highlights – YouTube at House Festival
360° panoramic videos were all the rage at Soho House’s annual music and food extravaganza, House Festival. We collaborated with experiential marketing agency Slice to create the 360° Mini Gig experience in an intimate woodland area of the festival.
In the stunning surroundings of Marble Hill House in Richmond we created seamless 360° videos in ultra high definition. The videos were hosted on a YouTube Channel and shared with the user directly.
YouTube’s ethos of bringing people together to create, discover and share content is very much part of the fabric of House Festival.
2017 highlights – WeWork Sticker Taxi
The revolutionary WeWork hosted their summer camp in the quaint English countryside in Kent. The shared workspace initiative by the American brand allows co-workers from a broad range of industries to connect, engage, and inspire one another. Their summer camp encourages guests to leave their working environment and experience a festival-esque getaway in true British setting.
To keep in tune with the British theme, we supplied WeWork with a branded Taxi Photo Booth. Over the course of the weekend the taxi became an art installation through sticker printing element. The taxi allowed guests to decorate the exterior of the cab with their photos. You can watch a video of the WeWork Sticker Taxi in action below.
The all inclusive weekend of camping, eating, meeting and dancing was capped off with a stellar line up of music that included Two Door Cinema Club and Florence and Machine.
2017 highlights – Reebok Everchill TR 2.0 Launch
Reebok teamed up with Intersport to launch their Everchill TR 2.0 gym and training range in Manchester’s Victoria Warehouse.
The guest list to trial the footwear included fitness enthusiasts, sports industry influencers and friends of the brand. The event featured in depth talks about the technology behind the range, a gruelling fitness workout and a Reebok inspired Projector room. A post workout treat for all the guests.
Reebok Everchill TR 2.0 has a simple motto ‘unlimit your workout’. Designed to keep you cool throughout your toughest cardio days.
Furthermore Studio Juice created the striking Reebok/Intersport visuals inside the Projection Booth.
2017 highlights – Stylist Live 2017
We collaborated with Stylist Magazine to create a magazine photo shoot that encouraged visitors to star in their own pop art front cover. A design inspired by broadcaster, author and super mum Fearne Cotton’s front cover for the magazine.
In addition to the magazine photo shoot Stylist Live creative an interactive VIP area with the show sponsor Nissan Juke Envy. The area featuring a hashtag printing station that captured all the online content surrounding the Stylist Live hashtag #StylistLive.
2017 highlights – YouTube Creator Day London
In YouTube’s creative space in Kings Cross in the base of their office they host events throughout the year. The events are opportunities for subscribers, volggers, followers and budding stars to learn, connect and create.
Held across several of their global offices, YouTube Creator Day opens its doors to a number of influential bloggers. The initiative includes a full day of workshops and interactive installations. Part of this initiative to Learn, connect and create included our new Glitter Cube and Projector Booth. Visitors could engage with the brand and share their experience online with the #YTCreatorDayLDN hashtag.
boomerang GIF booth. For the Projector Studio, YouTube used their wall artwork as the projections. The graphic wall shows key moments on YouTube in chronological order. As a result the background changed shape and form to highlight special moments in their history. CREATE remained at the focal point of the animations.