20 Dec #1 PHOTO ACTIVATION OF THE YEAR: #SWATCHOXST LIGHT TUNNEL
Swatch took over London to celebrate the launch of their ultra-limited edition watch and revamp of their flagship store in Oxford Street. The party kicked off in the new digitised concept store with interactive screens for visitors to customise their own Swatch X You design. The Swatch X You range is inspired by art and unique collaborations. The design gave customers limitless opportunities to customise their watch. In addition, to drive customer engagement and brand awareness, we installed a hashtag printing station to track all the photos shared on Insta with #SwatchOxSt.
The party then moved to Toy Room Club, one of the most exclusive haunts for the arts, fashion and celebrities. Keeping in theme with the brands shift to a more colourful and innovative new look they wanted to immerse their customers in a custom #SWATCHOXST light tunnel photo experience. The tunnel’s Art Deco design illuminated with LEDs which were hooked up to a computerised system to match Swatch Colours. The light tunnel’s vibrant colours and patterns created an inviting glow for visitors to navigate between. Furthermore, guests could share each photo moment on Instagram from our #SWATCHOXST branded GIF booth.
As part of the event and reopening of the store, they released 313 units. This resembled the same number as their flagship store in Oxford Street. The new space offers a contemporary and innovative retail environment accommodating over 700 different watches across the store. The store creates an interactive atmosphere that allows consumers to touch and try on the product.
To conclude, that will be all from us this year; we hope you have great Crimbo and New Year!
Is the Light Tunnel for sale?
Generally, we only sell our products for hire. However, we can create a bespoke photo installation to your specification that is available for purchase.
How long does the light tunnel take to set up?
This would depend on how many light tunnel panels you opt-in for on the booking. For example, one light panel would usually allow 2 hours for the set-up. However, 3 light tunnel panels would usually allow for a 4 to 5 hours set-up.
What are the electrical requirements for the light tunnel?
The Light Tunnel takes one standard 13 amp socket as the power source. We also provide extension leads to assist if the socket is a distance away from the light tunnel.