Optimum Nutrition GIF Photo Op at Body Power 2016

Optimum Nutrition GIF Photo Op at Body Power 2016

GIF Photo Bursts for Optimum Nutrition’s Pull Up Challenge at Body Power 2016

Fitness and supplement brand Optimum Nutrition created a unique pull up challenge and photo op for the Body Power 2016 expo at NEC Birmingham. The creators of Gold Standard 100% Whey – the worlds best selling whey protein powder, invited visitors to take part in their Pull Up Challenge by attempting to clock up as many pull ups as possible in 60 second with the winner from each day taking home a Gold Standard stack up. The Optimum Nutrition stand featured an interactive photo moment to capture the pull up challenge with a burst of images better known GIFs.
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Photo bursts work by processing 50 images in a matter of a few seconds to generate an animated branded GIF. All participants could then share their Optimum Nutrition branded photo instantly via Email, Facebook and Twitter from the interactive GIF photo booth with the hashtag #ONBP16.

The Pull Up Challenge in action..

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GIF Photo Bursts Case Study

Optimum Nutrition Pull Up Challenge with GIF Photo Opportunity

Optimum Nutrition Pull Up Challenge GIF Photo Bursts Opportunity

The concept for Optimum Nutrition’s Pull Up Challenge and photo opportunity was to create a more interactive challenge where visitors could share their efforts via Email and social media instantly.



Number of GIF photo bursts captured at Body Power 2016 during the pull up challenge



GIF photo bursts shared via email and social media for participants to the pull up challenge .



Potential reach from the social media posts that featured #ONBP16 across the 3 days of Body Power 2016.


The NEC Birmingham opened its doors to thousands of fitness enthusiasts last week for a three day show packed with exclusive demonstrations, contests, if you missed the event you can still catch up with the action here.

How can I add a GIF photo burst to my event?

GIF functionality is an option is a free extra for our standard photo pod packages and it many different functionalities include regular GIFs, animated frames, branded overlays and photo bursts – our recommendation for the photo burst – get yourself a trampoline!