Herbalife Extravaganza 2015 Case Study

Herbalife Extravaganza 2015 Case Study

HERBALIFE EXTRAVAGANZA IN BARCELONA 2015 #HERBALIFEEXTRAVAGANZA

Herbalife

Visitors to the Herbalife Extravaganza in Barcelona uploaded photos to their personal Instagram and Twitter accounts, with the all-important hashtag #HerbalifeExtravaganza and collected their branded prints from the social media printing kiosk, part of the social media experience at the event. Find out more about the social media printing station and it’s new look here.

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2,786

Official #HerbalifeExtravaganza photos uploaded to Twitter and Instagram and captured by the social media printing station. Instagram uploads captured – 1,850 / Twitter uploads captured – 936

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3,355

Photos printed during 10 hours in total of operation – this is approximately 5.59 photos per minute during opening hours.

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231,090

Potential Reach calculated by average number of followers per user on Instagram and Twitter.

 

Capturing the user experience – photography by Ben Hoppen

 

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